Here, in the words of Yves Béhar, is the clear and inspired thinking that has guided our journey in engineering and craft, for the past 3+ years:

“In an age when the industry seems to think that phones aren’t for speaking anymore, I wanted to focus on the idea of voice, clarity and simplicity.

The central tenet behind the Æ+Y is to literally craft the visual details, craft the functional tactility, and craft the user interface. The Æ+Y champions the idea of craftsmanship in an age that’s obsessed with more and making last year’s products obsolete. Instead we propose better and long-lasting as our starting criteria.”

The phone design will be unveiled next week!